Consumer Information Magazine

Did you know that cold air stores less moisture? And that heaters dry out indoor air? The constant change between indoors and outdoors puts additional stress on our skin. The result: our skin dries out more quickly. And when the skin lacks moisture, it often appears rougher, less supple and can form wrinkles more quickly. External influences such as UV radiation or environmental pollution can damage the skin more easily and accelerate skin ageing.
Why we need more care in winter
A sufficient supply of moisture is therefore the decisive prerequisite for radiant skin. The protein aquaporin 3 (AQP3) plays an important role in this: it transports water and small molecules such as glycerin within the skin and thus ensures optimal hydration of the skin cells. When the humidity in our environment drops, the skin loses moisture more easily, which can also impair the function of AQP3. This is why it is so important to integrate moisturizing skincare products into your daily routine in winter. They strengthen the skin barrier and ensure that the skin does not dry out despite icy winds and low temperatures. The right care preserves the skin’s natural moisture content.
Moisture: from inside and outside
In order for the skin to survive the cold season well, two approaches are needed: Care directly on the skin and hydration from within. The key to a youthful, fresh complexion is hyaluronic acid. One gram of it can bind up to six liters of water, i.e. 6,000 times its own weight. Thanks to skincare products with lots of hyaluronic acid, moisture can be stored in the deeper layers of the skin – for a smooth and elastic complexion.
For a truly lasting glow, additional moisture from within is important. Drink plenty of water and regularly eat foods with a high water content such as cucumbers, berries or oranges. Care products also work better on well-moisturized skin.

Can instantly hydrate the skin. Regular use is important to maintain the skin’s radiance.

Provides intense moisture by increasing AQP3 levels – a natural marker for skin hydration.
Deep and long-lasting moisturization
If you want to moisturize your skin in deeper layers and for longer, you can opt for injection treatments. Unlike creams, the hyaluronic acid then works beneath the skin’s surface, resulting in intensive and long-lasting hydration. In addition, this treatment stimulates aquaporin 3 (AQP3) and thus actively improves the skin’s ability to retain water. As hyaluronic acid is a natural component of the skin, it is generally well absorbed by the body and only slowly broken down again.
Injection treatments can significantly improve the texture and radiance of the skin, which is particularly beneficial during the cold winter months when the skin is more prone to dryness.
Glow for a whole season
Winter and radiant skin are not opposites. With the right habits, you can maintain your glow even during the cold season. In addition to external care, the following routines will help: :
- Sufficient sleep: At night, the skin regenerates and can retain moisture. Seven to nine hours is ideal for our general health and for the skin.
- Walks in the fresh air promote blood circulation and provide the skin with important nutrients.
- Thanks to humidifiers in the home, the skin can absorb more water.
- Serums with moisturizing ingredients, rich creams with sun protection factor and, if necessary, injections are a valuable support to provide the skin with long-lasting moisture.
If you take all these aspects into account, you can enjoy healthy and radiant skin even in the cold season.